What are the pros and cons of behavioral cleaning?

PROS

Scrubit finds and cleans off unknown and undiscovered threats other products cannot discover. Definition-base programs cannot find threats unless they have a definition to recognize them. If badware is not discovered badware cannot be cleaned.

Scrubit cleans virus and malware processes unknown to definition based programs. Scrubit is not fooled by mutating badware (polymorphic) and when coupled with Repelit™ (realtime blocker from itSoftware™), removes them in realtime. Scrubit removes "Zer0 Day" and polymorphic threats that definition based systems cannot discover.
 

CONS

False positives and bypassing items that do not auto-start (exhibiting standard behavior). False positives can be prevented by building a safelist.

Scrubit does not clean inactive items. If a badware item is broken, does not auto-start, does not run in memory, does not hide or survive reboot then the process does not run and Scrubit will not discover any badware behavior. A badware process must run in order to be a threat or to be discovered by Scrubit. If badware processes do not run or load in memory they are not a threat, they are just excess files. For house cleaning purposes a scanning product can remove the excess files when a definition becomes available for them.